High quality services and attention to detail are one of the main characteristics of Iberostar Hotels & Resorts, a leader chain of resorts. Mainly focused on holiday tourists, Iberostar Hotels & Resorts defines its web project based on two critical elements for a successful website: On the one hand, a search engine that makes it easy to make reservations and on the other hand, high quality contents and applications for users.
Contenido SEO has the privilege to participate daily on the management of online challenges that Iberostar presents. Collaborating with the Online Marketing department, our participation is mainly focused on:
- Analysis and identification of needs in the content area
- Writing and advertising of contents for hotels, destinations and web applications
- Proactive management of web contents
- Incidence resolution in the content area
- Content maintenance of over 3.000 htmls
- Treatment and maintenance of over 10.000 images
- Generation and management of over 100.000 alt tags
- Analysis, development and implementation of SEO strategies and actions
